Squeezed! Is Now an Official Pokémon Game Store! 🎉
We are incredibly proud to announce that Squeezed!, based on Balham High Road in Tooting Bec, is now a certified official Pokémon Game Store — recognised by The Pokémon Company International as part of the global Play! Pokémon programme.
This is a massive milestone for the South London Pokémon community and for Pokie Swap Squad, who run regular trade nights at Squeezed!. After months of working toward this goal, we are thrilled to see Squeezed! take its place alongside certified venues across the UK and beyond.
What Does Being an Official Game Store Mean?
Being a certified Play! Pokémon venue isn’t just a badge — it opens up a whole new level of organised play and community events right here in South London. Here’s what it means for you:
🏆 Official Tournaments — Squeezed! can now host sanctioned Pokémon TCG tournaments, with results that count toward your Play! Pokémon ranking. Whether you’re a seasoned competitor or picking up your first deck, there will be events for every level.
🎁 Prize Draws & Promos — Certified venues receive exclusive promo cards and prize support directly from The Pokémon Company to run at events. That means more giveaways, more promos, and more reasons to come down.
📅 Organised Play Events — League Cups, prereleases, and other officially sanctioned events will be coming to Tooting. These are events that count — your results feed into the global Play! Pokémon rankings system.
🛒 Official Retail Outlet — As a certified store, Squeezed! gains access to official Pokémon product at better prices, meaning more stock availability and better deals for collectors and players in South London.
🌍 On the Pokémon Store Locator — Squeezed! is now listed on the official Pokémon website store locator, putting South London firmly on the map for collectors and players searching for venues across the country.
How to Get to Squeezed! Tooting
Squeezed! is easy to reach from across South London — whether you’re jumping on the tube, hopping on a bus, or driving down Balham High Road. The store sits right on the A24, making it one of the most accessible spots in the area for Pokémon fans coming from Tooting, Balham, Streatham, Clapham, and beyond.
📍 265 Balham High Road, London SW17 7BD
For full directions and travel options, visit our dedicated How to Get to Squeezed! page.
Pokie Swap Squad & Squeezed! — Better Together
Pokie Swap Squad has been running Pokémon trade nights at Squeezed! since Jan 2025, building one of South London’s most welcoming communities for card collectors and players. With the store now officially certified as a Play! Pokémon venue, our trade nights are set to grow into something even bigger — with sanctioned tournaments, exclusive promos, and fully organised play events on the horizon.
This is just the beginning. South London is about to become a serious destination for Pokémon players and collectors, and Squeezed! is right at the heart of it.
What to Expect at Squeezed! Events
Now that Squeezed! is an official Play! Pokémon venue, the events calendar is only going to get bigger. Here’s a taste of what’s coming to South London:
Prerelease Tournaments — Be among the first to play with brand new cards before they officially launch. Prereleases are the perfect entry point for newer players — relaxed, fun, and a great way to meet the community.
League Cups — Competitive events where you can earn Championship Points toward your Play! Pokémon season ranking. Whether you’re grinding for Worlds or just want to test your deck against strong competition, League Cups at Squeezed! will be the place to be.
Community Days — Casual play sessions, deck-building workshops, and trade nights run by Pokie Swap Squad. No pressure, just Pokémon. Perfect for beginners and veterans alike.
Exclusive Promos — Official Play! Pokémon events come with promo card distributions that you simply can’t get anywhere else. Turn up, play, and take home something special.
Keep an eye on the Pokie Swap Squad events page and our social channels for dates and announcements as they’re confirmed. You won’t want to miss what’s coming.
👉 Check out our upcoming trade nights and events below — and come down and be part of it.
New to Pokémon cards? Our Pokémon Card Guides cover everything from grading and spotting fakes to storing and valuing your collection.
Pokémon Trade Nights
| Date | Event | Location |
|---|---|---|
| Trade Night Rules | General Trade Rules | Any |
| 2nd July 2026 | Pokémon Trade Night | Squeezed! Balham |
| 4th June 2026 | Pokemon Trade Night — June 2026 | Squeezed! Balham |
| 14th May 2026 | Pokemon Trade Night — May 2026 | Squeezed! Balham |
🎓 We’ve got our own Pokémon Professor!
Sabin Sharma has officially passed his Pokémon Professor certification, meaning Squeezed! now has a qualified Professor on hand to run sanctioned tournaments and official organised play events. South London, we’re ready.



